July 6, 2007

Pre-Release Movie Reviews Are the New Black

Cinecultist is not sure when a review of a movie a week or two before its release became such a big "get" but apparently in the rarefied world inhabited by arts editors of New York tabloids it is.

Via the New York Times (with a distinct tone of *snicker* in their reportage):

"The two New York tabloids and their movie critics...have been duking it out all summer to be first to publish their reviews of major Hollywood releases. Both reviewed Sicko, Michael Moore’s documentary, exactly 10 days before its scheduled release. (The Post panned it; The News raved.) Both reviewed Live Free or Die Hard the Sunday before its official opening on June 27.

The Post even flew its critic Lou Lumenick to London to attend the British premiere of Spider-Man 3 so that he could publish his review on April 24 — a week and a half before it opened in Manhattan.

A touch ridiculous, right?

Posted by karen at July 6, 2007 1:23 PM
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