Let us hope that those responsible for the barrage of sequels this summer was reading the Times business section today.They report what Cinecultist has been saying all summer -- just 'cause the first one made some cash, don't mean it's a good idea to make a follow up. Also, big names stars don't necessarily equal big grosses. The guarantee for a large return on a movie studio's investment, wait for it kids, make a good movie. "I think what a lot of people learned is that if you make a good movie, people will come," said Rick Sands, the chief operating officer of Miramax Films. "It's funny when you say that, but it's hard to do."
Eureka! The answer to all of our problems, better movies!
Posted by karen at September 1, 2003 11:52 PM